OUR STORY

Sam Meshali “Funkyfish,” and Sonny Azizian AKA “DJ Redd” have shaped musical experiences across the world. Their collaboration blends four distinct creative strengths into one team, all focused on building musical experiences that feel personal, intentional, and unforgettable.

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Each member brings years of playing to global audiences at festivals, clubs, and private events. That shared background helps them understand people, read a room, and shape sound that fits the moment.

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Sam founded the iconic Funkyfish Records in Tel Aviv and helped set a standard for music curation worldwide. His instinct for what’s next anchors the team’s approach.

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Sam adds clear creative direction and a focus on storytelling. He works closely with clients to translate vision into sound.

Sonny, a well-known DJ from New York City, brings range, energy, and a global perspective shaped by decades behind the decks.

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Sonny Azizian, known as DJ Redd, brings an emotional core to the group. He creates music rooted in personal experience and honest expression, aiming to evoke feeling and leave a lasting impression long after the final note.

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Together, they develop bespoke playlists for luxury hotels, produce live shows around the world, and manage all areas of music content creation. They treat every project as a chance to tell a story through sound, blending music, people, culture, and place into something that feels authentic.

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Their combined experience and intuition allow them to create musical moments that stay with people long after the event is over.